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Mercedes-Benz X-Class pickup truck terminated after only two years of production

Source: Car House | 2020-02-01 12:17:48
Mercedes-Benz has decided to terminate production of the X-Class pickup in May. This Nissan-based Navara-based pickup truck has been aimed at the high-end pickup truck market since its introduction at the end of 2017. However, in the recent assessment of Mercedes-Benz, the shrinking of the market and the continued downturn in sales have ultimately led to the termination of this model.

Recently, a Mercedes-Benz spokesperson revealed to the media in an interview that Mercedes-Benz decided to terminate the production of X-Class pickups in May. This Nissan-based Navara-based pickup truck has been aimed at the high-end pickup truck market since its introduction at the end of 2017. However, in the recent assessment of Mercedes-Benz, the shrinking of the market and the continued downturn in sales have ultimately led to the termination of this model.

Three years ago, Mercedes-Benz decided to use X-class pickups to attract users in some markets with more sophisticated pickup requirements, such as South Africa and Australia. Using the Australian market as an example, the X-Class pickup was launched in early 2018. Initially, two models of X220 and X250d powered by 4-cylinder turbo diesel engines were available, but the narrow market and high price did not allow the X-class to open up sales. .

In 2019, the X-Class sold in the Australian market added a 3.0-liter V6 turbo diesel engine for consumers to choose from, and greater power gave some consumers a reason to pay for the X-Class. In this year, a total of 2,186 X-Class pickups were delivered to users, an increase of 40% over the previous year. But compared to competitors, the starting price of $ 50,400 and the top model price of $ 79,415 are always a high threshold. For reference, Toyota Hilux sold 47,759 units in Australia and Ford Ranger sold 40,960 units.

At first, Mercedes-Benz also planned to shift the production of the X-Class to its plant in Argentina, co-production with Renault Alaskan, and by the way develop the Latin American market. However, after investigation, it is found that pickup truck consumers in the Latin American market are obviously not economically ready to meet the Mercedes-Benz X-Class . Therefore, the X-Class, which has been in existence for more than 2 years, will bid farewell to the market at the end of May. The current sales figure is 32,000.

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