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Bernard Loire becomes Chief Commercial Officer of Maserati

Source: China Automotive News Network | 2020-02-05 09:22:29
On January 21, Maserati announced the latest high-level personnel appointments for the brand. Bernard Loire is the Chief Commercial Officer of the brand and Paolo Tubito is the Chief Marketing Officer, both of whom report directly to Maserati Global CEO, David Grasso ( Davide Grasso).

China Automotive News Network On January 21, Maserati announced the brand's latest senior personnel appointments. Bernard Loire is the Chief Commercial Officer of the brand and Paolo Tubito is the Chief Marketing Officer, both of whom report directly to Maserati Global CEO, David Grasso ( Davide Grasso).

Maserati Chief Commercial Officer Mr Bernard Loire

As Chief Commercial Officer of Maserati, Mr. Bernard Loire will be responsible for the brand's global sales operations. Bernard Loire is a graduate of IFAG School of Business Management in Lyon, France, specializing in economics and marketing. Since starting his career in 1988, he has worked for Ford and Fiat successively. Since 2002, he has held various positions at Nissan and Mitsubishi Motors (Europe). The realm plays a key role.

Maserati Chief Marketing Officer Mr. Paolo Tubito

As Chief Marketing Officer of Maserati, Mr. Paul Tubito is responsible for coordinating regional marketing functions. Mr. Paul Tubito has a degree in Economics and Business from the University of Bari, Italy, and continued his studies at the University of Central Glamorgan in the UK. Since 1992, he has worked for several communication agencies, and since 1998 he has been responsible for the communication, marketing and innovation of Nike's core markets. Not long ago, he served as vice president of Nike's Asia Pacific and Latin America regions.

With the addition of the two, Maserati's management team is further strengthened. In the coming months, Maserati will showcase its latest innovations to the world, including a new sports car manufactured at the Modena plant and officially unveiled in May,

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