China Automotive News.com The severity of the pneumonia epidemic in Wuhan has reminded the Chinese people of SARS in 2003. The control of this infectious disease depends largely on people's ideology. As a result, after the outbreak, it was very unexpected. Middle-aged people who usually drink traditional Chinese medicine and pay attention to health are indifferent. Young people who drink and stay up late are scared to buy masks and shiver.
The reason is that the spread of the epidemic message was very divided.
On January 20, the media revealed that 136 new patients with new coronavirus infection in Wuhan, the antibiotic concept of the anti-Lu medicine instantly hit the daily limit, officially launched the national tide of disease resistance.
Online media headed by Caixin began intensive reporting on the mobile Internet side, and new media platforms such as Weibo, Douyin, and Toutiao also swept through. Wechat public account one by one 100,000+ interpretation articles began to frantically swipe the screen in the circle of friends, Wuhan epidemic situation is pushed to your mobile phone.
As a pan-90s group immersed in the mobile Internet world, the sky is falling, and the world is announcing the urgency of the new coronavirus problem.
At the same time, the TV station schedule was very full in advance, and the major TV stations were still immersed in the joyful atmosphere of happy New Year. There is hardly any TV station that can push the development of the epidemic in real time. It will take time for 众彩网 to see the latest 众彩网. After I went home, I went through all the TV stations and found that the most thrilling thing was the "Yangshengtang" of Beijing TV Station. I was talking about how to eat during the Spring Festival so as not to cause sudden cardiac death.
For middle-aged and elderly people, television is their main channel for receiving information. Therefore, middle-aged and elderly people have been studying how to eat during the Spring Festival to prevent sudden death. Wuhan pneumonia is just an episode.
The fragmentation of access to information by different groups has caused a fragmentation of the worldview.
Of course, there were regional differences in the spread of the epidemic. For example, the people of Henan, who are regarded as role models this time, have achieved hard-core isolation for the entire population. The reason is that this magical fertile soil in Henan has always been good at sinking information channels to the grassroots efficiently and quickly.
The Catholic Church was originally a cultural product with a high profile in China, but it has a deep root in Henan Province. The Catholic branch in Henan will compile the Bible stories into Henan Bangzi and give them free performances. This method of transmission is obviously more receptive than simple and rude collar eggs.
This seemingly unique style of missionary work has a strong spreading effect in Henan, where rural culture is rich. When Crucifixion was lined up with Qin Xianglian, the folks understood that Jesus was at least a stronger character than Bao Qingtian.
The missionaries embedded Jesus into an existing Henan cultural orientation, which greatly reduced the barriers and resistance to spread. Although slightly deformed, it is quite penetrating.
Therefore, we believe that Henan has a strong cultural sinking ability. The epidemic message was quickly digested by "cultural workers" in Henan Province from top to bottom, and then quickly immersed in the vast rural areas of Henan.
In fact, the situation in Henan represents the situation of the vast majority of China's population and regions. The Chinese are still active as families, and most of them are based in rural areas, and most cities are pseudo-middle-class white-collar workers. The Henan model can definitely "copy jobs."
Henan this time is simple and rude, just pull the banner, use the village loudspeaker to broadcast around the clock. A banner is smoother than an expert speaking a thousand words. How terrible the virus really is, it is not important. What is important is to give "Wuhan returnees" a familiar role for the folks: that is, reactionaries who stand on the opposite side of the people.
In this way, the people of Henan took out the enthusiasm of "grabbing traitors" and "class struggle" decades ago. No one can't catch them, and no one can't be isolated. In the end the great people will win the war. This kind of intense and exciting game activity such as "grabbing secret agents" is much more interesting than boring expert lectures. The people's enthusiasm is soaring and the results are high.
The same is true of the SARS period.
For communication, the most costly thing is to create a new role in the market.
For example, in most sinking market concepts, the role of a car is only the car to be bought and the car to be bought by the boss. So whether it is a British royal car or Bavarian pride, you must have big red flowers and firecrackers when lifting the car.
Just like the thousands of Swiss watches, the Chinese only think that Rolex is a truth. Chinese consumers believe that watches are only divided into electronic watches and watches worn by the boss, the watch worn by the boss = Rolex.
So it doesn't matter who you are, what matters is who you are in the hearts of the people.