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People-oriented BMW focuses on customer needs in special times

Source: China Automotive News Network | 2020-02-06 20:31:40
BMW insists on people-oriented, safety first and care first. Mobilize all employees and dealer partners to actively respond to epidemic challenges, implement a series of measures to ensure employee safety, and provide customers with caring and attentive services

China Automobile News Network In the critical period of fighting the epidemic, BMW insisted on people-oriented, safety first and care first. Mobilize all employees and dealer partners to actively respond to the challenges of the epidemic, implement a series of measures to ensure the safety of employees, and provide customers with considerate care and peace of mind.

Empower dealers to create a convenient and secure customer experience

Considering the seriousness of the current epidemic prevention and control, many dealer staff are also working remotely.

BMW's "BMW Dealer Handheld Office" application software allows dealer sales consultants to update customer information at home and keep customers up to date. At present, this application software is gradually being promoted to BMW dealers.

As a basic action, BMW works with dealers to implement hygiene and epidemic prevention measures to provide visitors and dealer employees with a safe and secure experience environment. BMW has released the "Guide to Public Health Protection for BMW Dealer Showrooms", which has formulated 10 types of measures for the environmental sanitation and disinfection management in the showroom stores, covering all aspects from the exhibition hall ventilation to cleaning and disinfection of toilets and garbage disposal.

BMW has put forward a clear direction in protecting the health of workers and ensuring the health and safety of vehicles (especially test drives).

Extend the validity period of the service without interrupting online services

In order to guide everyone to reduce unnecessary travel during the outbreak, BMW announced the extension of the validity period of many services.

For BMW / MINI Extended Warranty Service that expires from January 1st to February 29th, 2020, the BMW / MINI Changyue Maintenance and Rebate Plan Engine Oil Package, and the BMW / MINI Changyue Maintenance Package are all extended. Until March 31, 2020.

For customers who really need maintenance and warranty services, BMW will provide free door-to-door pickup and delivery services. Customers can place orders through the "BMW Cloud Connect" application software or the BMW Customer Service Center WeChat public account, or call the dealer to inquire and apply for related services. Customers who have expired insurance can also contact BMW authorized dealers to apply online , You can successfully renew your insurance without leaving home, and generate an electronic policy.

If customers have questions about financial loan information, they can pay attention to the "BMW Finance" WeChat public account, and can check the monthly payment amount, repayment date, etc. at home.

"Daily Live" answers real-time barrage questions, and "Video Watching Car" function is enhanced online

Thanks to the efficient cross-departmental support and cooperation within BMW and the full promotion of Leading Digital Information Technology Co., Ltd., a subsidiary of BMW, BMW will start at the official flagship store of BMW Tmall and BMW Jingdong from next Monday (February 10). The official flagship store opens a special live broadcast every day. The senior "BMW Product Elite" will comprehensively explain various premium BMW models. The majority of netizens can interact in real time through the barrage, allowing BMW fans and car friends to communicate in a virtual space.

Starting next week, BMW China ’s official website, BMW ’s official mall, “BMW China” WeChat public account, and “BMW China Customer Service Center” WeChat public account will gradually unlock an enhanced feature-the “BMW Real Car Interactive Platform” applet will New online. On this mini-program platform, BMW will present an "online showroom", where BMW fans and riders will be able to interact with "BMW Product Elite" or dealer staff in person, and watch cars and rewards online in real time through video Car, experience professional product explanation.

Although the current situation has caused many difficulties for car companies and dealer partners, BMW firmly believes that with the concerted efforts of all parties, China will eventually overcome the epidemic and enterprises will overcome challenges!

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