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Great Wall Motors brings Haval and Great Wall EV brands to the Indian Auto Show

Source: China Automotive News Network | 2020-02-05 19:14:05
Great Wall Motor announced its goal of entering the Indian market at this auto show, and Great Wall Motor ’s Indian market strategy officially set sail.

China Automotive News Network On February 5, the 15th Indian Delhi International Auto Show was grandly opened in the Indian capital Delhi. As a world-renowned manufacturer of SUVs and pickups, Great Wall Motors debuted with the Haval and Great Wall EV at the Delhi Motor Show in India, and launched a number of core component products, showing the great product lineup and leading technological strength of Great Wall Motors to Indian consumers. . At the Indian Auto Show, Great Wall Motors took the form of an independent pavilion with an exhibition area of 3,150 square meters, a historical record. At the same time, Great Wall Motor announced its goal of entering the Indian market at this auto show, and Great Wall Motor ’s Indian market strategy officially set sail.

Great Wall Motors debuts at 2020 India Delhi Auto Show

At the conference site, Mr. Hadip Blair, Director of Marketing and Sales, Haval Motors, Ltd., said: "In the future, Great Wall Motors will continue to focus on global development, and the Indian market will become the most strategic layout of Great Wall Motors. An important part. "At the same time, Hardip Blair announced that the Great Wall Motors India market strategy has officially started, and Great Wall Motors will take root in India and establish a full-service ecological chain covering research, production, supply, and sales, and contribute to society. Actively contribute.

Hadipur Blahr, Director of Sales and Marketing, Haval Motors, India, Announces Great Wall Motors India Market Strategy

Conference site

Haval Concept H world premiere luxury lineup unveiled

At this year's Delhi International Auto Show, Great Wall Motors exhibited under the theme of “Great Wall of Science and Technology Leading the World”, aiming to show the Chinese automobile industry in the global automotive industry with the “Smart” and “Smart” lineups based on the “Great Wall of Technology” Strength.

Great Wall Motor became the focus of this exhibition

As a "China SUV global leader", the Haval brand focuses on SUV products, and has now formed large, medium and small, high, medium and low, multi-specification and multi-variety models. At present, Haval SUV has reached 5.8 million cumulative global sales, and it has set a record of being No. 1 in China's SUV sales for 10 consecutive years.

This time at the Indian Auto Show, the Haval brand not only completed the world premiere of the Haval Concept H and the Indian debut of the Haval Vision 2025, but also exhibited the Haval F7, Haval F7x, Haval F5, and Haval H9. Good reputation for high-end smart SUV products.

Haval brand exhibition area

The concept cars Haval Concept H and Haval Vision 2025 not only represent the latest design language of the Haval brand, but also fully demonstrate the Great Wall Motor's thinking on the future development of electrified and intelligent cars.

Haval Concept H world premiere

Haval Vision 2025 concept car launches in India

Harvard F7, Harvard F7x, Harvard F5, Harvard F series, one of the three majors, once again collectively appeared on the stage, presenting the young and intelligent technology charm of Harvard brand models. Among them, the Haval F7, which is positioned as an "AI intelligent network-connected SUV," is the first global car of a Chinese auto brand built with global advantages. Since its overseas listing, it has become the representative model of the globalization of Chinese SUVs; the Haval F7x is the first Haval The coupe SUV is positioned as the “AI Extreme Smart Coupe SUV”. It will also global production and global sales, continue to lead the trend of coupe, and promote the globalization of the Haval brand. The Haval F5 is positioned as a tide-smart Zhilian SUV for young consumers after the 90s. The tailor-made trend car is also a pioneer of the comprehensive younger Haval brand. Haval H9 is an intelligent hard-core all-terrain SUV that combines "powerful off-road performance, leading intelligent networking, high-end safety technology, luxury and comfort." With its rich intelligent technology and safe and comfortable configuration, it is committed to bringing customers "Yuexiang off-road" car lifestyle.

AI intelligent networked SUV Harvard F7

AI Xtreme Coupe SUV Harvard F7x

Haval F5

Harvard H9

As an independent new energy brand launched by Great Wall Motors to the Indian market, Great Wall EV showed two representative products in the new energy field: Great Wall EV R1 and Great Wall EV iQ.

Great Wall EV Zone

Among them, Great Wall EV R1 is based on China ’s first pure electric exclusive platform ME platform, equipped with L3 level unmanned driving technology, and has five highlights of “high value, large space, smarter, safer, high quality”; The cross-border design is China's first pure-electric cross-border compact SUV, and its practicality and passability are far ahead of its peers.

Great Wall EV R1

Great Wall EV iQ

In addition, Great Wall Motors also showed Indian consumers the leading achievements in electrification and intelligence in recent years. Cobalt-free and quaternary batteries, “Flat-Hairpin” electric drive system, intelligent steering DP-EPS series and many other “hard core” parts and components were unveiled at the exhibition, which can fully meet a variety of matches such as pure electric, hybrid and traditional power The demand for models covers the fields of passenger cars, commercial vehicles, logistics vehicles, special vehicles, buses, and pickup trucks, showing the charm of the “Great Wall of Science and Technology”.

New energy vehicle power battery

"Flat-Hairpin" electric drive system

DP-EPS Smart Steering Series

At the same time, leading scientific and technological achievements such as Haval smart cockpit, Haval safety body, Great Wall EV autonomous driving technology, and lamination process power battery have also become the focus of attention on the spot. Many local consumers in India praised Haval's smart cockpit and expressed their expectations for Great Wall Motor's entry into the Indian market.

Haval Smart Cockpit

Great Wall's overseas expansion makes further efforts to fully deploy the Indian market

At present, Great Wall Motor has developed rapidly worldwide, and has formed a global R & D pattern of "seven countries and ten places" and a global production layout of "9 + 5", and has established more than 500 high-quality distribution networks in more than 60 countries overseas. Products are available in all corners of the globe. In 2019, in the Russian market, Great Wall Motors ’first full-process vehicle plant overseas, Russia ’s Tula plant officially went into production, and the Haval brand, with a super-high growth rate of 289%, ranks first among Chinese car brands in Russia.

Great Wall Motor Global Layout

Breakthroughs and phased victories in overseas markets have strengthened GWM's determination to continue focusing on global development in the future. The Indian market will become an important strategic market for the evolution and advancement of Great Wall Motor's strategic layout. This is not only because of the fast-growing Indian economy, which has brought prosperity to the Indian automotive industry. More importantly, the Indian government strongly advocates international strategies such as "Made in India", "Digital India", and "Clean Energy India", which are highly consistent with the goal of sustainable development of Great Wall Motors.

In the future, Great Wall Motors will fully upgrade the Bangalore R & D center in India, tailor-made intelligent safety products for Indian consumers, and continue to increase localized R & D investment.

At the same time, Great Wall Motor will also accelerate the follow-up work on the acquisition of the Taligang plant in India. Based on the existing “9 + 5” global production layout, it will be built as the 10th largest global company and the second largest overseas company. The process vehicle factory has further improved the global production pattern of Great Wall Motors. The plant will be mainly used for the local production of Great Wall Motor's SUV products and EV products, and will provide more than 3,000 jobs for the local area. In addition to vehicle R & D and production, Great Wall Holding Group will also invest in the production of automotive batteries in India to build a complete supply chain system.

Great Wall Motors and General Motors sign agreement to acquire India's Taligang plant

In the future, Great Wall Motor's Haval brand and Great Wall EV brand products will enter the Indian market for sales. Among them, the Haval brand will launch a full range of SUV products in India, and the Great Wall EV brand will launch different products for travel and private cars. It is worth mentioning that Great Wall Motor will use India as a base and export its products to other countries in order to realize Indian R & D, Indian production and global sales.

Chasing the world is not only a competition of product power, but also a competition of comprehensive strength of enterprises. The overall layout in the Indian market will not only help Great Wall Motor's globalization strategy advance again, but also let the world see the heritage and strength of Great Wall Motor. Deep cultivation in India will help Great Wall Motors take the lead in this world's most potential automotive market, and it will also promote Great Wall Motors to win the initiative in the future global automotive industry competition.

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